DISCOVER THE STORY OF KWEL
Keenan Walker established Kwel in Canberra at the age of 22. Founded with the principle that clothing should be designed to make you feel good and look good, it should aid you and accompany you in your daily pursuit of excellence.
WHAT IS KWEL
In 2015, Keenan was brainstorming ideas while on a walk in the Australian South coast. It was on this walk where the name Kwel had been produced from the combination of his first and last name. Later given meaning with values that rung true to the company.
- Go the distance
- Feel right
- Look right
- Know when to stop and relax
Inspired by Keenan's heritage our logo is a bird of paradise.